User's data privacy has become the talk of the town following the Cambridge Analytica revelations that involved collecting user data from Facebook with the consent of the users. The channel's host, a 6-year-old named Ryan, is not only among the Forbes ranking of most popular of YouTubers - his site has raked in $11 million in revenue, according to a Washington Post report.

But anyone can watch YouTube videos without an account or logging in. "We'd rather Google have this content for kids but then comply with COPPA".

"YouTube also has actual knowledge that many children are on YouTube, as evidenced by disclosures from content providers, public statements by YouTube executives, and the creation of the YouTube Kids app". A database is created with the location of the minors, the device from which they enter the Internet or their phone numbers.

Popular video-sharing site YouTube stands accused of collecting personal data of kids in violation of child protection laws.

YouTube is under fire for allegedly profiting off young viewers.

The YouTube Kids app is a child-friendly version and allows parents to control what their children are watching.

According to the complaint, Google collects data on those kids including phone numbers, location, and web browsing habits without parents' consent as the US law requires.

Now, these 23 groups want the FTC to investigate.

Non-profit group Common Sense Media is a signer on the FTC complain.

The FTC says it hasn't received the complaint yet, but is looking "forward to reviewing it".

The complaint was originally scheduled to be filed last week but was delayed after the shooting on Tuesday at YouTube's California headquarters. Many parents don't realize that or ignore the rules. According to Trendera research, 45% of kids between 8- and 12-years-old have a YouTube Account. They have also released a YouTube Kids app to allow children to interact with age-appropriate content. This version totally relies on specialized, handpicked content rather than content found by algorithms as the app now features.

The streaming video service is well aware of its appeal with young users, advocates say.

"Google has been continually growing its child-directed service in the United States and all over the world without any kind of acknowledgment of this law and its responsibilities", said Jeffrey Chester, executive director of the Center for Digital Democracy.

The program includes a "Parenting & Family Lineup" that has featured channels such as ChuChu TV, Fox's BabyTV and Seven Super Girls, whose topics include "fluffy unicorn slime".

Do you think this could land Google in serious bother? "Google is trying to look the other way".

YouTube, and other tech companies like Facebook and Snapchat, bar children under the age of 13 from using their services because of COPPA.