With the payments feature, Insta users will be able to store their payment information - like debit or credit card details and purchase products directly from inside the Instagram app. Users will no longer have to leave Instagram to make a purchase. Many service provider will now partner with Instagram to connect with the users, a restaurant booking app Resy become one of the first to partner under this new update. This means users will be able to book movie tickets via the Instagram app.
Unlike the Messenger and WhatsApp payments feature, the Instagram feature isn't about peer-to-peer payments. India is yet to enjoy this attractive Instagram feature. Maybe WhatsApp would allow users to get rid of ads by buying into a premium ad-free subscription for a fraction of the cost.
Instagram Shopping launched in eight more countries, including the United Kingdom, back in March, following initial testing in the U.S. in 2016. To start using the feature, users are required to register a debit or credit card in their profile and then set up a security pin.
The function has started to pop up for some in the United Kingdom and U.S., prompting speculation that it is part of a test run for a future global roll-out. With Instagram payments, Facebook is mainly looking out to take on Snapchat's Snapcash feature, which also let users shop within the app itself. Insta Payments feature will just let users shop directly from the brands' profile. Though, this new feature is not visible to all the Instagram users. This feature conforms to that plan but also adds native payments to make the experience more seamless. Whats app iOS update 2.18.51 apparently brings the capability to watch Instagram and face book videos in-app.
Writing in a blog post at the time, a spokesman said: 'People come to Instagram to follow their passions - from travel and fashion to food, entertainment and everything in between.
Mark Zuckerberg also announced at the F8 Conference that a group video calling feature will be made available to all the users of Whatsapp very soon.
According to a new report, the app is making moves to go live with payments, which would make the photo-sharing app a marketplace as well.