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And so will Amazon.

Amazon's Prime Video service will air two rounds of live matches each season in Britain - not internationally - in a three-year deal from 2019, representing 20 games each season during a midweek programme in early December and another around Christmas.

The U.S media giants purchased one of the remaining Premier League packages, while BT forked out £90 million to acquire the other package.

While the amount paid by Amazon has yet to be announced, BT will be paying £975m over three years for 52 games a season from 2019, compared with £960m for 42 live games now.

"We are extremely pleased that Sky Sports, BT Sport and Amazon have invested in these rights and all view the Premier League and our clubs as vital parts of their live sports offerings", Premier League Executive Chairman Richard Scudamore said.

Although a figure has not been released as to how much Amazon - who have been in talks over the past couple of months over the package - has paid the Guardian reported the EPL did not get the price they were hoping for as the companies bidding didn't see it as a money maker for them with just two rounds of matches.

Amazon will livestream the matches on their Prime Video service, which also includes US Open tennis, ATP World Tour Tennis events and National Football League games, at no extra cost to existing members.

They will show one full Bank Holiday round of games and one further midweek round on their Prime streaming service.

For Amazon, the deal is the latest example of its expansion into the world of live sports broadcasting.

As a result, the deal will see Amazon Prime Video show all 20 Premier League teams.

The Premier League is the richest in Europe, according to a report published this week by Deloitte.

In addition to live action, there will also be weekly highlights of all Premier League games throughout the season, although it has not been announced when that will be broadcast.

Amazon Prime already broadcasts live sports, such as the US Open tennis and NFL American football.

Analysts at Liberum, however, said Amazon's main rationale for buying the rights was a way to boost Amazon Prime membership rather than looking to become a pay-TV operator.

In February, Sky Sports paid £3.58bn for four packages, while BT Sport spent £295m on another package.

He cautioned that "Amazon's current business model is unsustainable to support the acquisition of costly live sports rights in the long term" and predicted that Amazon will introduce a new sports channel bundle for Prime subscribers.


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