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We're live at Apple's (AAPL) Worldwide Developers Conference in handsome San Jose, California. Not just that, the included App Timer will also allow users to restrict themselves to a certain time limit on a certain application and nudge them whenever they're nearing the end of their time limit. It seems Apple's improved security measures to stop public outflow of its private data have worked perfectly this time.

Siri is also expected to become smarter with the announcements expected at WWDC 2018 keynote. As its name suggests, this is mainly a software event, but we may see some new hardware introduced there. Apple has been emphasizing the HomePod's high-fidelity acoustics, including the ability to pair two devices in stereo mode, in an effort to distinguish its product from Google's and Amazon's speakers, which primarily serve as hubs for those companies' voice-activated assistants. Moreover, Alibaba (BABA - Free Report) and Xiaomi are notable competitors in this space due to strong demand for their products in China. Here is the link to watch the WWDC 2018 live. It will announce new software which includes the next version of iOS, macOS, tvOS as well as watchOS.

Apple is also expected to use the event to talk about improvements to its Siri voice assistant, which now lags behind the functionality of its closest rivals. Further, it is expected that iPhone SE 2 will be launched during the event. Apple's services division, which generates revenue from subscriptions, commissions and maintenance plans tied to Apple devices, already has become the fastest growing piece of the massive company.

Mark Gurman, one of the industry's most respected Apple insiders, reported on Bloomberg that Apple will reveal a "Digital Health" feature for iOS 12 today. Per Forbes, the focus will be on "stability and bug-catching, rather than any significant changes to the OS". In any case WWDC 2018 is kicking off tomorrow so hopefully we'll have more details to share then. But this year, don't expect news about new gadgets. In addition to concerns over iPhone addiction, Apple had to do damage control for secretly slowing down phones with old batteries to prevent them from shutting down. What are your thoughts on Apple's WWDC 2018 event?

The event could also hint at what to expect in the next iPhone, which Apple will most likely unveil in September.

Nonetheless, the stock recovered eventually and returned nearly 845.7% during the same 10-year period, significantly outperforming S&P 500's gain of 62.8%.

Each year Apple comes up with its new innovative ideas and new OS versions, along with few developer-side updates and some new wonderful apps. The WWDC 2018 keynote will be "all about software", Cook has declared, and invited on stage Craig Federighi, the head of software development for Apple.


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