After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter. The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.
In 1958, the very first "International House of Pancakes" opened in Toluca Lake, California, a sunny suburb of Los Angeles. So for those concerned about IHOP permanently changing their name shouldn't worry. In a tweet, the restaurant says the "b" stands for burgers.
NEW YORK, June 12 ― Few expected it to be burgers.
Rebelez also said that the menu shake-up and temporary new name was a "high-risk maneuver".
The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch.
To learn more about the company's pivot in menu, we got in touch with IHOP's spokesperson, Stephanie Peterson.
A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".
Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons. This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot.