Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button. Domino's Pizza is asking customers to nominate their town for pothole repairs. Domino's says it wants to help "smooth the ride home" for its pizza deliveries. So if you've got a pothole outside your house it might be worth dropping them a line, aso long as you live on a picturesque avenue that will look good on an advert.
Domino's Pizza has added a new item to its menu: pothole repairs.
The brand's latest marketing ruse is to ally itself to the cause of the many people who fume about unrepaired roads in the USA: it's asking customers to nominate their local roads for fix at a website, pavingforpizza.com If their town is selected, the customer will be notified and the city will receive funds to help fix roads.
Domino's contribution to fixing potholes in Milford, Delaware. The project, called Paving for Pizza, is the first time Domino's have worked with local government to attempt an infrastructure project, although anyone who has experienced one of their thick, viscous cheese slices sinking to the bottom of their stomach might not be entirely surprised to learn that they're moving into the cement business.
Domino's Pizza is paving streets across America as part of its "Paving for Pizza" campaign.
The 40 potholes that were repaired stretched across 10 different roads.
They have already helped fix roads in Bartonville, TX; Milford, DE; Athens, GA' and Burbank, CA.
What's your take on Domino's commitment?
"Facing an already harsher winter than usual for DE, this is an opportunity to get additional money to stretch our city's limited resources", said Eric Norenberg, city manager of the town, on the website, Yahoo reported. After all, our roads are far from ideal in places and we do have a fondness for pizza.
For the next 12 weeks, Domino's is inviting customers to nominate their local area for a grant on pavingforpizza.com.
"We are very supportive of anything that helps improve the quality of the pizza and have it arrive to the customer's door in the same impeccable condition it left the store".
So no pothole repairs for us, but at least we get those sweet puns.