App and messaging alerts have been given the Siri treatment, making notifications more intuitive.
The new "Screen Time" feature creates detailed daily and weekly Activity Reports that show the total time a person spends in each app they use, their usage across categories of apps, how many notifications they receive and how often they pick up their iPhone or iPad.
Some of the controls are similar to those unveiled by Google last month, when it revealed plans to have phones go into "shush" mode when placed face down on a table and have the screen show only greyscale colors late at night.
The new Screen Time feature is one of the most significant add-ons with iOS 12.
"I think we are all going to be using Do-Not-Disturb a whole lot more", Craig Federighi Apple's senior vice president said.
Other new features include parental controls to limit the time children spend in apps, as well as which apps they can use.
"Mass-deployment of fingerprinting protection is a game-changer for privacy engineering, and for users", said Dr Lukasz Olejnik, independent security and privacy researcher and consultant.
Google's Android is a must for most non-Apple smartphones because it offers so many useful apps.
Facebook can collect data on users and non-users through social plugins littered across millions of websites across the internet.
A broader range of third-party apps will be able to let users invoke Siri for commonly used tasks, much the way competing assistants from Google and Amazon long have.
"We know there are people who would like extra help", Federighi said of curbing app time.
Shared AR Experiences, Fun New Ways to Communicate and Screen Time Come To iPhone and iPad This Fall. Bloomberg reports that the company wants to spread the wealth of the iOS App Store to desktop computers and will announce a new feature that lets iPhone apps run on Macs.
After years of working to make the smartphone indispensable ― some might even say addictive ― Apple said Monday that it will soon provide an app created to help people step away from the iPhone. It's also reminiscent of IFTTT, an app that connects various digital services with automated "recipes".