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Speaking on stage during Microsoft's keynote at the E3 gaming conference in Los Angeles, Microsoft gaming chief Phil Spencer revealed that there will be new generations of the Xbox console.

At E3, Microsoft confirmed officially previous reports that there will be a successor to the current Xbox One console.

As you can probably guess, Halo Infinite will be a Microsoft exclusive and only available on the Xbox One console family or Window PC. The company has bought UK-based Playground Games and Ninja Theory, as well as Seattle-based Undead Labs and Montreal-based Compulsion Games.

Playground Games, started in 2010, is the developer behind the Forza racing series and has been a long-time Xbox partner. The latest game in the Forza Horizon series is going to be bringing some interesting new features with it, including a new setting and dynamically shifting seasons.

That date may seem relatively close considering that the Xbox One X launched a year ago but Microsoft is aggressively moving ahead with hardware in the console space to shake up the industry. "At Microsoft, we are committed to empowering gamers to play the games they want, with the people they want, where they want".

In May, EA announced it had acquired the cloud gaming technology assets and personnel of the GameFly service for an undisclosed amount.

The acquisitions and new studio will give Microsoft a deeper slate of games in years to come.

Spencer said the company was increasing its investments in existing game franchises and looking to create new ones.

Surprising news? Not exactly, but many industry observers have lingering doubts about the future of Microsoft-branded hardware under CEO Satya Nadella.

Microsoft launched the Xbox One in November 2013 under a cloud of policy reversals and confused messaging.