The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast". The name change, though, is meant to help the franchise connect with more people. Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb". He said that some fans were upset about the idea of IHOP even considering tinkering with the name. "B-hold!", read the tweet.
The American chain teased the change June 4 on Twitter, saying "For 60 pancakin' years, we've been IHOP". At certain locations, customers can try one of the new burgers for as little as $6.99, a price that includes unlimited fries and a drink. It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.
The new name? International House of Burgers.
Still, it's worth wondering why IHOP is going through all this trouble.
Another asked why the restaurant couldn't become the International House of Brunch and start serving mimosas. In May, IHOP reported that almost half of its customers come in during breakfast time. IHOP didn't actually say what the B in "IHOB" will stand for.
The new name also earned a few burns from another restaurant chain.