"We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about", Marc Whitten, vice president of Amazon's Fire TV division, said in a statement. Where it stands out from Amazon's other Fire-branded products, however, is in its ability to control your TV and other set-top devices, such as cable boxes and sound bars, directly. You can tell it to turn on the television or just directly tell it to play your favorite content. "Amazon Fire TV Cube will only get better over time with the Alexa service always getting smarter".
As far as internal specs are concerned, the standout points are the eight microphones tucked inside the hardware, allowing for support for far-field voice recognition.
'And, it's just the beginning.
Amazon is launching the Fire TV Cube on June 21 for $120.
The device features 16GB of storage out of the box and also comes with a power adapter, IR extender cable, Ethernet adaptor along with the Alexa Voice Remote. the picture quality is 4K Ultra HD with up to 60fps and HDR enabled.
Apart from all the benefits of a universal remote, Fire TV Cube combines Fire Stick and Amazon Echo into a single device. Plus, for a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 - a $40 savings.
Amazon is placing Alexa at the center of the living room with a new video streaming box that aims to replace remotes with voice commands.
The Echo Look is certainly the most unique device in the wider Echo family, so it'll be interesting to see how it performs in the hotly contested smart home/speaker market.
According to today's official release, the Amazon Fire TV Cube will go on sale in the USA on 21 June. Since its powered by FireOS, you can also install thousands of other apps from the Appstore.
As smart and useful as our TV sets have gotten, how we interact with them remains quite dumb. Many Alexa apps are now optimised for big screens, so rich visual information will be a quick command away - quickly accessing your smart home camera feeds, video briefings, sports scores, weather forecasts, trailers for movies playing locally, and so on.
The commands work with live TV services, as well as streaming apps like Hulu or PlayStation Vue or HBO, Showtime and Starz.