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Amazon typically offers discounts on Prime memberships, or its subscription service that offers two-day shipping, leading up to Prime Day because discounts are exclusively available for Prime members.

While Amazon's best-sellers during Prime Day are generally their own devices, like the Echo, Kindle, and Fire TV Stick, this year could be a bit different.

Amazon recently announced that it has 85 million Prime subscribers in the United States alone. "Based on the positive customer feedback and successes we've seen over the past month, we're accelerating our timeline to expand these savings to all of our USA stores". At its most recent investor call, Amazon chief financial officer Brian Olsavsky said that Prime membership in India had even surpassed that of the U.S. in the first year of the launch.

There isn't yet an officially announced Prime Day 2018 date yet, but a recent banner leak suggests that Prime Day 2018 will take place on July 16, 2018. When the items arrive they have seven days to decide what to keep and pay only for those.

Amazon.com, Inc. (NASDAQ:AMZN) Prime Day has grown to become a highly-anticipated online shopping event, and we now have a clue when this year's edition will kick off.

"We're delighted to be the first United Kingdom pay TV service to offer Amazon Prime Video content to our customers", said Tony Singh, content and business development director for BT's Consumer division.

"We announced past year that Prime Day would return; we don't have additional details to share yet", the company told FOX Business.

BT has become the first United Kingdom pay TV provider to offer Amazon Prime Video access via its set-top box.

Aside from that, we're also expecting Amazon Marketplace sellers to get in on the act in a big way this year. The service is particularly useful if you make a lot of purchases on Amazon, as well as if you use the video and music streaming services.