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Prime users in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, the Netherlands, and Luxembourg will be able to access one million deals during the event and those in the USA will also find deals at Whole Foods Market stores. It will begin on Monday, July 16, at noon and last through Tuesday, July 17. For the first time, customers across several cities in India can experience new products & entertainment specials launching on Prime Day in Virtual Reality.

Kindle Unlimited and eBooks - Prime members who haven't yet tried Kindle Unlimited will have access to three months of unlimited reading for just $0.99.

Of course, Amazon will again mark down its own devices for Prime Day, and it's teasing some of its deals in advance. The Prime Sale will be a big event for the e-commerce giant since previously Amazon has registered record-breaking numbers on Prime Sales in previous years.

The usual cost is £7.99 per month (£9.99 per month for non-Prime members), so that's a saving of £28 (or £36).

We've highlighted the aforementioned Echo Show deal below - that really is a fantastic offer - and you'll be delighted to know if's not just the USA shoppers getting some early Prime Day deals. What's more, there will be deals available every day in the run up to the big day, including 50 per cent off Prime Video purchases and three months of free Prime Video Channels subscriptions from today until the end of 17th July.

Amazon Music Unlimited - 4 months for $0.99 This is a fantastic deal as Amazon Music Unlimited is usually $11.99 a month.

The day is a huge event for the online retailer, and previous year sales were reportedly 60 per cent higher than Black Friday and Cyber Monday. This Spotify rival boasts 40 million songs to listen to anywhere and anytime via the app. Its members also spend more on the site than non-members.

The annual shopping event will be longer than years past, lasting 36 hours.

Canadians are increasing their use of Amazon Prime's digital benefits such as Prime Video or Prime Music over time too, the company said, though without getting into many specific numbers.

Prime Day this year will also feature over 200 exclusive new product launches from top brands, small businesses as well as Indian startups mentored by Amazon under its Launch Pad programme all available first exclusively to Prime members.