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Please note, this is not the search function on the Prime Day landing page. Welcome to our guide to Amazon Prime Day 2018 - where we've gathered the very best deals on offer for gaming and TV watching. This suggests rich deal pickings to come, as we all lick the spoon of savings, from the mixing bowl of retail.

Having said that the sale is exclusive to prime members, the interested buyers can purchase the membership at just Rs. 999 which will include thousands of one-day deals as well as the short-lived Lightning Deals.

Fashion remains one of the most hotly contested categories among ecommerce companies and therefore, some of the heaviest discounts can be found on products under "clothing and accessory" category during sale periods.

Amazon's Prime Day kicked off at 3 p.m. (EST) but when users went to check out the deals, the site appeared to keep sending users in a circle between screens that said, "shop all deals". Intel will be introducing its 8th Gen gaming laptops, Nestle is set to launch Nesplus - its new brand of multigrain breakfast cereals, Marks and Spencer is coming up with its fresh range of garments and Bosch will launch power drills, microwave ovens, and other electronic products. However, Amazon isn't the only retailer looking to cash in on the shopping frenzy.

Select TV brands are also eligible for a 100 per cent cashback for Prime users buying the Fire TV Stick as well, when both purchases are made from Amazon Pay balance. These deals only run from now until midnight on Tuesday, July 17 (in your local territory), and you need to be a member of Amazon Prime to take advantage of them. This can give the rival a key advantage when holiday shopping season rolls around, and brand loyalty is critical since Amazon now captures almost 50 percent of all online spending in the US, according to Emarketer Inc. Our sister site Review Geek will be doing a roundup of the best deals, so you'll definitely want to check that out. "You can not advertise a sale one minute and change the price as soon as one gets traffic into a site".

"We always recommend doing your research", he said.

The Amazon effect isn't all bad news for competitors.