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Pouring salt on the wounds of nostalgic millennials further, a photo of mascot Geoffrey the Giraffe wheeling a small suitcase out of an empty Toys R Us store went viral this week - a vivid illustration of what has become a sad story about American industry.

This isn't the first time the toy shop has seen a random act of kindness; in December a year ago, two anonymous "secret Santas" went in and paid off $10,000 (£7,570) in layaway toys.

"One day, all of us will get separated from each other". A new post from the Toys "R" Us Facebook page is teasing that the brand isn't quite done yet, a post that reads "Stay tuned here for news and information on the next chapter for Geoffrey and the iconic Toys "R" Us brands".

By the 80s and early 90s, Toys R Us dominated the toy-store business and its jingle, "I'm a Toys R Us kid" became an anthem for children across the country.

It was only a few months later in January 2018 that the chain announced it would close 180 stores thanks to its $5 billion debt.

The gutting news of the company going into admisntration was followed by even more tragic news in March this year whenToys "R" Us founder Charles P Lazarus died at the age of 94. An auction for the company's name, baby shower registry and various trademarks is set for late July.

Many long-time employees were hoping to retire at a place they called home.

"If I'm sad about anything", added Gene Adams, "It's the loss of jobs for the people who work there". "It was the best job I had".

"I think Geoffrey the Giraffe signifies fun and childhood memories", a zoo representative told CBS San Antonio affiliate KENS.