Pouring salt on the wounds of nostalgic millennials further, a photo of mascot Geoffrey the Giraffe wheeling a small suitcase out of an empty Toys R Us store went viral this week - a vivid illustration of what has become a sad story about American industry.
This isn't the first time the toy shop has seen a random act of kindness; in December a year ago, two anonymous "secret Santas" went in and paid off $10,000 (£7,570) in layaway toys.
"One day, all of us will get separated from each other". A new post from the Toys "R" Us Facebook page is teasing that the brand isn't quite done yet, a post that reads "Stay tuned here for news and information on the next chapter for Geoffrey and the iconic Toys "R" Us brands".
By the 80s and early 90s, Toys R Us dominated the toy-store business and its jingle, "I'm a Toys R Us kid" became an anthem for children across the country.
The gutting news of the company going into admisntration was followed by even more tragic news in March this year whenToys "R" Us founder Charles P Lazarus died at the age of 94. An auction for the company's name, baby shower registry and various trademarks is set for late July.
Many long-time employees were hoping to retire at a place they called home.
"If I'm sad about anything", added Gene Adams, "It's the loss of jobs for the people who work there". "It was the best job I had".
"I think Geoffrey the Giraffe signifies fun and childhood memories", a zoo representative told CBS San Antonio affiliate KENS.