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"Uniqlo will help Mr Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him".

Federer looked his same old self in his new gear, disposing of Dusan Lajovic 6-1, 6-3, 6-4 in the first round.

Japanese retailer Uniqlo has secured Roger Federer as its global brand ambassador just in time for the start of Wimbledon.

"I felt very good from the start which is nice", Federer, who has now one 24 consecutive sets at the All England Club after blazing to the title previous year without dropping one, said on court. The tennis superstar was seen wearing head-to-toe Uniqlo apparel when he took the court for his first match at Wimbledon on Monday morning.

They say all good things come to an end.And so has Roger Federer's apparel deal with Nike.

Throughout his illustrious tennis career, Federer has become synonymous with Nike to the extent that he even had his own range (RF) with the sportswear giants.

The star athlete added that the partnership had "been a long time coming".

Uniqlo tweeted a photo of Federer shortly after he headed out for the match.

According to Darren Rovell of ESPN, Federer recently signed a new contract with Uniqlo worth over $300 million over ten years and is guaranteed even if he retires before it expires.

"I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me", Federer said.

"I assume that the RF line that we've come to know will simply go away", Andrews said.

Forbes reports that Federer earned roughly $150 million from Nike over the past 20 years.

"They are my initials".

The defending champion, top seed and favourite as he targets a ninth title, swept aside Dusan Lajovic in straight sets on Centre Court.