They can respond to messages from users for free for up to 24 hours, but will be charged a fixed rate by country for messages sent after that.
Additionally, to help prevent users from receiving floods of messages, WhatsApp is making it so that companies have to pay for certain kinds of messages sent to their clients, forcing them to be more selective.
WhatsApp will begin to charge companies for responding to customer queries through its app. Tardy responses by businesses will incur costs.
An announcement on the WhatsApp blog covering the new API says that users will be able to block any business and have full control over the messages they receive.
Some Facebook ads will also feature an easy way to initiate WhatsApp conversations with the businesses.
The group calling feature is now rolling out on the iPhone and Android versions of WhatsApp.
Attention WhatsApp users! You will be glad to know that the group video and voice call features on WhatsApp has finally gone live after it was first announced in May 2018! At the same time, WhatsApp is rolling out three new tools for customers to connect quickly with businesses. It is present alongside the reply option (available only to Android Oreo users) which allows users to reply to a message within the notification itself. Companies will be able to provide information and services, such as delivery dates or boarding passes, to customers via the platform for which the businesses will have to pay a fee for a confirmed delivery.
Facebook's latest earnings frightened investors who were concerned over its slowing user growth rate in key markets like the USA and Canada.