"There will be no subsidies or tax handouts, instead we are launching the "Buck-a-Beer Challenge", Ford said.
"Buck-a-Beer" will not apply to draft beer sold in restaurants and bars or ciders, spirits and wine. "This included a promise to bring "Buck-a-Beer" back to Ontario".
"When I ran my brewery we never made beer anywhere close to this cheap because of all the corners that need to be cut were unacceptable to us".
When Ontario's minimum price for beer drops to $1 just before the Labour Day weekend, craft brewers probably won't pour any effort into changing the price of their products.
"We were just trying to find something that was going to spark curiosity in our brewery again and I thought this was a great opportunity".
The conservatives campaigned that bringing back buck a beer would allow more competition in the beer market "without affecting the province's revenues" from beer and wine taxes - approximately $589 million in 2016-17 as stated in government documents.
"You couldn't be more tone deaf on this subject", Portelance wrote.
The Liberals had cited the government's "social responsibility" mandate for the 25-cent increase in beer prices at the time.
The LCBO said in a statement Tuesday night it will work on in-store displays, limited time offers and advertising with any beer supplier who agrees to meet Ford's challenge to reduce the price of beer. "Does he think reducing the beer price floor from $1.25 to $1 will solve real problems?"
For example, a brewer seeking one shelf extender filled with its product in every LCBO where one is available specifically for Ontario beer - 361 of the LCBO's 660 stores - would pay more than $27,000 for the promotion to run for roughly one month. "Here we have a premier who is cutting income to the very poorest amongst us as a priority, and at the same time subsidizing buck-a-beer", referring to the recent cancellation of the basic income pilot program.
Scott Simmons, president of the Ontario Craft Beer Association, told CBC Radio's All In A Day that craft beer has been the fastest growing category of beer in the province for a number of years.
Breweries in the province have also been outspoken against the challenge.
Toronto's The People's Pint, which has a logo that looks like a pint of beer in a glass that replaces the old Soviet Union's communist hammer and sickle, tweeted: "Our brewery will not be joining this #buckabeer race to the bottom".