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Against this background, the Apple is feeling OK, still remaining the most innovative company.

Apple will be releasing three smartphones namely the iPhone XS, the iPhone XS Plus and the iPhone 9. But of course these will not be the prices for the iPhone Xs series in India. Besides, you can contact an Apple Authorized Service Provider to get support. High price tags and promotion "of monopoly" the idea will remain in the trend.

But still, despite Apple's marketing and insistence on pronouncing last year's iPhone X as iPhone 10 - X is the Roman numeral for 10, and it was the 10th-anniversary iPhone - lots of people still called it "the iPhone Ex".

When and where is the presentation?

Note, presentation, at which Apple will unveil a new iPhone on 12 September. The presentation will take place at theatre of a name of Steve jobs in Cupertino at 10am local time.

Apple's much-awaited Gather Round event is less than a week away.

According to a recent article in Bloomberg, the company is going to disrupt the established status quo. Among the three, the iPhone Xs Max is said to have a starting price of €1149 (Forex value: around $1,337/Rs 96,064). On the other hand, the iPhone with 5.8-inch display will be priced at $799 (Rs 57,300 roughly) and the 6.5-inch iPhone with OLED panel will be priced at $999 (Rs 71,643 approx).

Others are reading the name as "iPhone Excess". One of them will be a direct successor to the iPhone X with a 5.8-inch OLED display. However, this version will be sold only in some countries.

The user seems to also have spotted a Speck case for the upcoming 6.5-inch OLED iPhone model, which was recently rumoured to get the 'iPhone Xs Max' name, instead of iPhone Xs Plus. There will also be a cheaper LCD version. Blogger under the pseudonym EverythingApplePro purchased a smartphone and shared his impressions about the iPhone clones XS Plus. A dual-camera setup is a certainty, as is Face ID up front. They'll also be available in a new gold colorway, 9to5Mac reported. The Pixel 3 XL is believed to feature a 6.7-inch display with a resolution of 1440 x 2960 pixels. Furthermore, the alleged iPhone 9 will come in three colour variants, namely Red, White, and Blue. But with all of these new colors, perhaps it could be known as the iPhone Xc. The company will likely insist on pronouncing it "the Ten Ess", but most of us will end up reading it as it's written and referring to it as "the Excess".

You may be wondering why iPhone 9 is the option, but it is simply, their capabilities matter. Personally, I am really excited about the new Apple watch, and the leaks have further aggravated my curiosity.

Who is the target audience for the iPhone XS?