To seal the deal, Maravilla posed as a Regional Interior Coordinator - where a fake badge and a Mickey D's uniform shirt purchased at Goodwill - and secretly hung the poster on the restaurant's wall. He and his friend were so frustrated by what they call the lack of "equal racial representation" in billboards inside McDonald's stores that they made a decision to take matters into their own hands. "I needed one friend to record and two friends to help me hang it up". He pointed out the many posters within the establishment, noticing that there were no Asian models in any of them. But when the moment came, they were ready and the poster went up without a hitch.
Maravilla told Inc. that the phony advertising image has been on the McDonald's wall for the past 53 days and that he waited so long to reveal the prank via Twitter because he 'wanted people to think it was impressive that it's been there for so long'.
They found a "natural environment" that looked similar to the locations used for the existing photos, and took a picture similar to the ones they had seen inside the restaurant.
"One day my bud, Christian, and I were eating at McDonald's munching on some snack wraps", Maravilla said.
"It fit me perfectly", he said. One of them even dressed up as a store employee instructing his pals to put up the poster, which hasn't been removed since July 13.
He shared a video showing the evolution of the prank on YouTube as well.
Maravilla is hopeful about the fast food corporation's response. "I hope this can open the eyes to not just McDonald's, but other major companies can embrace different ethnicities", Maravilla told CNN.
They edited the poster to have the same dotted circle design as the other ones in the restaurant. "We applaud these students' creativity and hope to see them in our restaurants again soon", the owner said.