KXIP vs KKR Live Score

An Orange County elementary school principal is under fire Thursday after expressing disgust at Nike's decision to name National Football League quarterback Colin Kaepernick the face of their 30th anniversary "Just Do It" ad campaign.

"I have tremendous respect for Nike, and Phil Knight, and everything they've meant to sports ..."

Now, a new two minute ad has dropped, narrated by Kaepernick and featuring some of Nike's highest profile athletes including Lebron James and Serena Williams.

Brian Searcy (Ret.) on the fallout from Nike naming Colin Kaepernick the face of its "Just Do it" anniversary campaign.

"We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform", Davis said.

"If you're born a refugee, don't let it stop you from playing soccer for the national team at age 16", Kaepernick says in the ad, referencing Davies being added to Canada's national men's team in 2017. Ever since the iconic company revealed the polarizing former quarterback as the center of its new marketing campaign, everyone has seemingly taken a stance on the issue.

The NFL has also supported Nike's decision.

However critics on social media have been using the hashtag #JustBurnIt - a play on Nike's slogan "Just Do It" - which trended alongside #BoycottNike.

On Wednesday, Nike posted one of it's commercials featuring Kaepernick, called "Dream Crazy".

The ad will debut on NBC in the NFL's opening round encounter between the Atlanta Falcons and Philadelphia Eagles.

"I don't blame people for burning their @Nike's considering that Colin Kaepernick denigrated P.O.W.s by saying he prefers people who weren't captured". He has an ongoing greivance filed against the NFL's owners for colluding against signing him to a contract.

Watch Hannity's mini-monologue above, plus Tomi Lahren asking Californians what they think about Nike's Kaepernick ad campaign.